To bridge the gap between urban lifestyle and the natural world, Sony BBC Earth has taken its brand proposition of ‘Feel Alive’ on-ground by introducing an annual property called feel-alive hours. This differentiated experiential marketing activity is the result of a recent BBC Research that proves being connected to nature makes one happy. Taking this philosophy forward, the ‘feel-alive hours’ will cover various on-ground touchpoints like schools, colleges, offices, malls etc. across multiple cities.

Interestingly, the channel is starting with schools so that students can feel alive and refreshed ahead of their annual exams in March. The activity will cover 300 schools, 2 lakh students across 4 cities of Mumbai, Delhi, Bangalore and Kolkata.

The research, which was also included the Indian market, confirmed that even short engagement with positive, insightful content on science, nature, wildlife and adventure leads to positive emotions and helps one re-connect with nature. This School Contact Program is introducing young minds to the wonders of our universe where children participate in fun science experiments, play quiz, watch mind blowing, never seen before content and get lots of goodies.

Additionally, Sony BBC Earth is setting up a unique ‘Feel Alive Zone’ in each school they visit. The zone is flooded with images and facts from some of the landmark shows as a reminder for children to co-exist with nature.

Sony BBC Earth urges everyone to be a part of the ‘Feel Alive’ initiative and nominate schools by giving a missed call on 1800-315-7849.