MUMBAI: ID - Investigation Discovery brought the intriguing world of mystery and suspense alive at Goafest 2015 with the launch of a new series called Khooni Saaya. The series will be hosted by actor Rohit Roy.

The Indian television industry is witnessing rapid growth in genre specific channels. Discovery Networks Asia Pacific south Asia and southeast Asia GM and executive VP Rahul Johri said, “Our research confirmed that Indian viewers have immense appetite to watch true investigation and crime based narratives. We believe that the viewers deserve 24-hour specialised entertainment in this era of clutter and dynamic lifestyles. With over eight million weekly viewership and growing, ID has captured the attention of the Indian viewer.”

ID offers a complete prime time line-up of shows targeting female and male audience between 18-44 years of age in SEC B, C and D.

This year ID has in store new programmes for the Indian audience. While Young, Hot and Crooked reveals how the most privileged upbringings can lead to the most intricate offences, A Crime To Remember invites viewers to step into the past and unravel the intricacies of real-life murder cases of the ‘50s and ‘60s. Another show called Dead Of Night explores the dark side of cities when the sun goes down.