MUMBAI: Parul Goel has a grin he can’t stop beaming on his face.

The  Zee Entertainment veteran and territory head UK, Europe & CFO UK, Europe, US & Canada  has just launched Zee Magic, the first ever 24 hour Indian entertainment channel fully dubbed in French in France. A free advertising supported television channel (Fast), it is available on Samsung TV Plus and on Rakuten TV.

For him it’s a major victory.  The  17 year-long Zee Entertainment veteran has been pulling out all the stops to take Zee on the Fast route and in as many markets as possible.

The French flagoff  is the third full European language Fast service that the Zee group has launched in the region over the past 12 months. Earlier, Zee Europe had successfully launched Zee One in Germany, Austria and Switzerland (known as DACH). This was a German dubbed service. 

Zee World, dubbed in English,  is available in the UK, Nordics and the Benelux region.

“Zee Europe is dedicated to bringing diverse and rich entertainment to audiences across the region, and this latest endeavor reaffirms our commitment to cultural exchange and media innovation,” said Goel on a post on linkedin.

“With many channels vying for attention in the digital landscape, offering generic content that mirrors traditional TV programming doesn't resonate as strongly with audiences. Instead, channels that provide unique, specialized, or exclusive content—whether it's targeted at a particular demographic, genre, or passion area—are able to stand out.The path to success for Fast channels lies in finding the right balance between curation and differentiation. The more distinct and tailored the content is, the better these channels are positioned to compete in an evolving media landscape where engagement is increasingly valued over sheer reach. Parul – great to see you leading this initiative and thanks to our partners, ” added Zee Entertainment CBO -international business  Ashok Namboodiri in response to Parul's post.