Warner Brothers was declared overall winner with five awards for its creative marketing and advertising work conducted last year at Hollywood Reporter's 31st Annual Key Art Awards movie marketing competition. Disney came in second with four awards.
More than 1,200 entertainment industry professionals gathered to honour the best creative minds in movie marketing and advertising at the Los Angeles event hosted by former Universal head of marketing Peter Adee. Warner got trophies for work on Steven Soderbergh's Ocean's Eleven, Thirteen Ghosts, Driven and Steven Spielberg's A.I. Artificial Intelligence. Disney's wins were for work on the World War II film Pearl Harbour, The Royal Tenenbaums and the animated Monsters, Inc. Fox got a couple of citations for the Bollywood inspired musical Moulin Rouge campaign, while Sony scored with both Black Hawk Down and the spoof Not Another Teen Movie.
The Artisan Entertainment release Startup.com walked away with the print best of show award. The award was voted on by the audience for the first time in the Awards' history. The audio/visual best of show award went to Warner Bros and Kaleidoscope Films Group for the teaser trailer to 'A.I.'.
A special tribute award was given to longtime Warner Bros marketing executive Sanford Reisenbach. DreamWorks' partner Jeffrey Katzenberg was on hand to present the awards to the first-ever Student Scholarship Competition winners. Students could choose to execute their own poster or trailer for either 'Gladiator' or Cameron Crowe's tribute to rock music Almost Famous.
The Hollywood Reporter's 31st Annual Key Art Awards is considered the premier competition of the movie marketing and advertising community. Awards are given out in 19 categories of posters, trailers, TV spots, print ads, standees, outdoor and Internet advertising, in addition to best of show print and best of show audio/visual. A panel of 200-plus industry judges viewed and ranked more than 1,000 entries received in the professional competition this year, says an official release.
