MUMBAI: Tivo, which pioneered innovations in the digital video recorders (DVR) arena in the US, has announced the appointment of Tara Maitra as VP, GM content services.

In this role, Maitra will be responsible for developing unique content offerings for broadband delivery and relationships with content companies. She will report to Tivo VP corporate development, Edward Lichty.

Lichty says, "Tara's blend of industry relationships, deal-making skills and experience with new media platforms will enhance our efforts to creatively deliver best-in-class content over broadband to the television and attract new audiences for Tivo" .

Tivo CEO,Tom Rogers says, "Tara has demonstrated throughout her career the ability to put together unique content relationships, on a cost efficient basis, providing a great way to promote new offerings to the television viewer. Tivo is very fortunate to have her expertise brought to this very important new role for the company."

Previously Maitra served as senior director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming.

Prior to Comcast, Maitra was Primedia Digital Video executive VP, GM. She developed on-demand and broadband video businesses for Primedia's established print franchises. Her accomplishments include launching video services on Comcast and Real Networks.

Maitra also held a series of editorial and management positions at NBC, including vice president, general manager of CNBC /Dow Jones Business Video. There, she helped build and manage one of the first profitable streaming video web sites to offer financial content through both subscription and syndication models.