MUMBAI: English entertainment channel, AXN’s 20-year anniversary celebration is getting bigger and better! The legacy channel continues to maintain its leadership position by having the best of reality, entertainment and drama shows. The recent announcement of Emmy, which is the equivalent of an Academy for television, is proof as 6 AXN shows have been nominated for the prestigious award. And, to commemorate this achievement, AXN kickstarted a unique campaign which culminated into a grand musical night at Hard Rock Café.
Across a month, AXN visited various media agencies like GroupM, Lodestar, Madison and OMD across Mumbai, Delhi and Bangalore, to indulge the employees with insightful masterclasses. Led by the best in business chefs, musicians, stylists and fitness experts, the masterclasses were a first of its kind initiative in the category, inspired by the popular AXN reality shows - Top Chef, The Voice, America’s Next Top Model and American Ninja Warrior.
Every masterclass ended with an engaging competition where the employees got a taste of AXN’s reality shows and stood a chance to win the title of ‘AXN Reality Champion’ along with exciting gifts. Additionally, the enticing campaign concluded on a musical high as winners of various agencies participated in an unprecedented inter-agency karaoke competition at Hardrock Café to celebrate the finale of the latest season of the award-winning reality show ‘The Voice’.
While the fierce Gurgaon competition was judged by the acclaimed musician, Subir Malik, who is the founding member of the stalwart band, Parikrama, the starry Mumbai competition was judged by ace Bollywood singer, Shilpa Surroch. Providing the ultimate closure to the most unique and engaging campaign were the enthusiastic participants who rocked the grand stage!
Finally, after a relentless fight, GroupM and OMD took home the ‘AXN Corporate Karaoke Champions’ trophy in Gurgaon and Mumbai, respectively. This was the ideal celebration of AXN’s 20-year long success story, and the channel would have done it no other way than with the ultimate fans who deserve the best entertainment!
