MUMBAI: Star World is going further down the reality route to hook viewers. It will air the NBC show The Apprentice, from 17 September at 10 pm. The show was nominated for four Emmy awards.

The show is hosted by real estate magnate Donald Trump and sees 16 candidates arrive in New York hoping to win a salary of $250,000 and a dream job-being the President of a Trump company. Trump will be their boss over the next 14 weeks. Besides being a business tycoon, he owns the Miss Universe Pageant.

The Apprentice was the number one new show of television season among total viewers aged 18-49. An average of 20.7 million people watched the show each week and 40.1 million watched all or some of the finale. The Apprentice is the top-rated new series on any US TV network in the last five years for adults aged 18-49.

According to the official communiqué out of 215,000 applicants, 16 people were hand picked to participate in what has been described as a "14-week job interview." From there, the candidates are divided into two teams of eight: men (Versacorp) vs. women (Protégé).

Each week there will be a business task for each team to accomplish ranging from selling a product to managing a restaurant to devising an advertising campaign. Each team will select a "project manager" for that week to lead the team and the project manager will be held partly responsible for that team's success or failure. The losing team will meet with "The Donald" after the task competition, and one member of that team will be fired.