MUMBAI: Sometimes even the best is not good enough. Sometimes even a hero might fall. When the world faces total annihilation at the hands of one incredibly powerful foe, it’s time to assemble all against one. The devious Ultron wants to break earth’s mightiest superheroes, but together they will stand tall against all odds and with the help of every movie lover in India they will look to prevail on Marvel’s Avengers: Age of Ultron on 24 April at 1 pm and 9 pm only on Star Movies.
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For the showcase of one of biggest superhero blockbusters of all time, a film that grossed over 1.4 billion USD worldwide, the Star Movies team created an avalanche of Superhero showdown with one single focus join the Marvel’s Avengers and defeat Ultron!
For a blockbuster of this scale, movies marketing needs to set benchmarks that the industry has not seen before. That’s exactly what the marketing blitzkrieg by Star Movies is going achieved on 20 and 21 April at the Phoenix Mills, Lower Parel. Life Sized figurines of the Hulk, Captain America, Thor and Iron Man were flown down to India to create the spectacular scene of the movie where the 4 super heroes fight the mighty Ultron. Fans of the franchise came in huge numbers to get a picture with their favorite super hero. Singer and Radio personality Mihir Joshi came in amongst huge numbers waiting to see one of their favorite singers support his favorite avenger. Mihir Joshi came dressed for the occasion in a casual jeans and a black avenger’s t shirt. Amidst a huge roar came one of the music industry’s most famous personalities Shibani Kashyap. It came in as a surprise that she was a huge fan of Captain America and she quoted that she couldn’t wait to watch the movie on Sunday.
A high decibel omnipresent Outdoor messaging was set across India that urges all fans to assemble against Ultron. To support this spectacular campaign, branding and partnerships in Gold’s Gym outlets, Crossword Bookstores, Café Coffee Day and PVR Cinemas were set up across India. The radio campaign boomed with the voice of superheroes announcing the date when all the Avengers will assemble against their one foe.
Social media is already abuzz with fans gearing up to join their favourite superheroes. There has been non-stop social media conversations leading up to the premiere that will unleash the fans on Ultron by forming the biggest army on social media with #AvengersOnStarMovies on 24 April 1 pm and 9 pm.
Marvel’s Avengers: Age of Ultron does not have an equal and Star Movies has certainly set a new benchmark in movie marketing with an unprecedented plethora of high-octane initiatives that are befitting to a movie of this stature.
