MUMBAI: Canxing Production and Star China International Media Limited signed a major three-year development deal with the globally renowned creative company Syco Entertainment.

The agreement’s primary aim is to co-develop large scale global entertainment formats with appeal for Greater China; and the potential for international distribution. The deal was signed in London today, after a four-day creative conference last week between high level producers of both companies.

The conference was led by Canxing Production CEO Tian Ming and Star China executives -- Star China chief director Jin Lei (Sing! China, Sing My Song, and The Voice of China) and deputy general manager Iris Xia, alongside Syco global head of television Nigel Hall, and Syco head of international George Levendis.

“Canxing/Star China is thrilled to partner with Syco. We just completed a very inspiring week-long creative session with Syco and our team is excited for the future projects we will co-create. This is the first time Canxing/Star China has entered into such a major collaborative deal with a company outside China," said Tian Ming.

Nigel Hall said: “Syco Entertainment is delighted to partner with Star China in this long-term development deal. Star China has a first class pedigree of production in China and, for our part at Syco, we believe our visions will help this partnership be truly creative and successful.”

Canxing/Star China’s recent hit program Sing! China aired on Zhejiang Satellite TV, earning the # 1 position every week of its 13-week run. The show also received major online visibility throughout the season. Within the first 2 days of the initial airing, the show received more than 500 million total views on Tencent and Youku video sites and broke online records by receiving more than 37 billion views for the entire first season. There were over 47 million views on Tencent and YouKu in just 24 hours alone after the finale. In October, Zhejiang announced the commission of Season 2 for Spring 2017.