MUMBAI: Hearts beat loud, seconds felt like eons and the room was filled with a deafening silence that finally ended with a loud celebration. After much speculation and a neck-to-neck battle; one deserving and talented artist triumphed as the biggest singing sensation in the most anticipated season finale of American Idol on Zee Café. Laine Hardy, the 18-year-old country singer from New Orleans beat the 24-year old fan-favourite Alejandro Aranda, in becoming the newest singing phenomenon, winning the most prestigious title of American Idol.
This season, Zee Café, through its endeavour to bring ‘All Eyes On New’, provided countless budding artists with a platform and a golden opportunity to showcase their talent in an exciting campaign called #IdolInTheMaking. The channel, in association with many talented and successful idols like Monica Dogra, Melvin Lewis, Thomson Andrews and Sejal Kumar, set to motion a 360-degree marketing approach across on-air and social media platforms.
Every week, Zee Café opened the floor to fans across the country with a once-in-a-lifetime opportunity, encouraging them to send in their renditions of the song of the week disclosed on the episode. Having received over 150 entries, one lucky winner received the reward of a lifetime - a golden ticket straight to Hollywood. Featuring performers such as Monica Dogra, Melvin Lewis, Thomson Andrews and Sejal Kumar, the video series featured each of them take up the exciting challenge. The first video kick-started with renowned International artist Monica Dogra singing the song of the week with a twist. While Monica Dogra sang her beautiful rendition of ‘Leaving on a Jet Plane’ by John Denver, Zerxes Wadia, MC, made it difficult for the international sensation by adding moods like grief, happy, opera etc. as she sang. (Monica Dogra accepted the challenge! #IdolInTheMaking)
Next in the series was the popular choreographer Melvin Louis who performed to Love Someone by Lukas Graham with a table full of props thrown his way. (Melvin Louis Danced To Our Tunes! #IdolInTheMaking). Continuing the excitement and encouraging fans further, the series witnessed the popular YouTuber Sejal Kumar and the multi-talented singer-dancer Thomson Andrews who each accepted the challenge and shared their soulful renditions of Diamond by Rihanna and Crazy Little Thing Called Love by Queen. (Sejal Kumar Shines Bright Like A Diamond! #IdolInTheMaking | Thomson Andrews is CRAZY! #IdolInTheMaking). In over a month, the series of videos attracted over 150 entries from fans across the country with 6.4 million video views and 37 million impressions across platforms.
#IdolInTheMaking video series:
