Mumbai: On the occasion of World Television Day, Disney Star Network launched a new campaign called "#KhushiyonKePeeche" to recognise India's cable and DTH operators. The campaign highlights the operators' consistent efforts to provide a seamless TV viewing experience for consumers, as well as the enormous value they add to a TV household across the country.
"#KhushiyonKePeeche" is an extension of the previous "#DisneyStarKaNaman" campaign launched by Disney Star Network to highlight the role of cable and DTH operators.
As a tribute, the campaign portrays cable operators as ‘caring and outstanding saathi’ and DTH operators as those who open the 'door to happiness.'
In a country where television is the primary source of entertainment, the film depicts the operators as the true source of joy, working behind the scenes to bring entertainment closer to every television home.
Disney Star Distribution and International, India head Gurjeev Singh Kapoor said, "Every day the cable and DTH affiliates ensure that there is no disruption in content delivery to millions of TV households across the nation; they truly are the backbone of the distribution system. Their endeavour to go out of the way to ensure uninterrupted services to the consumers with an enhanced TV viewing experience is truly commendable."
"We at Disney Star Network can reach our audiences from every corner of the nation thanks to the persistent spirit of the 900+ cable and DTH affiliates we work with. We take pride in having forged strong relationships with each of them over the last three decades, which helps us work together as one team with the common goal of delivering high-quality entertainment to our TV viewers. This campaign is a token of our appreciation to recognise their relentless efforts in ensuring continuous service across the nation," he added.
The brand film is based on the life of a cable and DTH operator, ensuring that viewers have an uninterrupted viewing experience. It all starts with a cable operator getting on his bike to start the day and a DTH operator adjusting an antenna at home. They witness various emotions at various locations as they continue to do their jobs throughout the day.
They see a child watching cartoons with her father, a family watching an emotional drama together, and a group of friends cheering on a cricket match. The film concludes with Disney Star Network's top stars thanking each cable and DTH provider, emphasising "Aap hain toh hum hain."
The campaign will be aired across the Disney Star Network on entertainment, movies, sports, and regional channels on 20, 21 and 22 of November in Hindi and seven regional languages (Bengali, Kannada, Malayalam, Marathi, Odiya, Tamil, and Telugu).
