Mumbai: English entertainment channel ZEE Café is returning with the second season of “Dance With Me” on 22 August. The reality dance show will be aired every Sunday at 8 p.m.
The show has roped six sponsors including Cetaphil Bright Healthy Radiance Range, Lifebuoy and L'Oreal Paris Total Repair 5 as 'co-powered by' sponsors and Jeevansaathi.com, Prestige Svachh Pressure Cooker and Yamaha Fascino 125Fi Hybrid as 'special' partners.
The show will also air across 13 ZEE channels including Zee Café HD, Zee TV SD and HD, &TV HD, Zee Zest SD and HD, Big Magic, Big Ganga, Zing, Zee Tamil HD, Zee Kannada HD, Zee Marathi HD, and stream on ZEE5.
The launch of the new season is accompanied by a promo campaign that features Shakti and Mukti Mohan performing extraordinary dance acts and setting the tone for the season. The second season of the show will showcase 50 stellar dance performances, said the channel.
The first season of “Dance With Me” garnered more than 23 million cumulative reach across ZEE Café and ZEE TV and the show’s hook step challenges thrown by celebrity dance experts received over 8.7 million impressions, shared the channel. “Combined with the unique interactive experience via TV and social, the show offered deep integrations for the brands who partnered with ZEE Café for the festive offering,” it added.
“With a strong legacy of over 20 years of creating we-time moments with latest international content, the focus on ZEE Café is to equally build a formidable originals content slate," said Zee Entertainment Enterprises Ltd, business head, premium channels, Kartik Mahadev. "Customer centricity being at the core of the brand’s design thinking, ZEE Café’s originals have always tapped into themes that are trending, be it dance or food. Season one of Dance With Me is the first original production met with an overwhelming response from fans and saw great sponsor interest as well. Raising the bar, we are delighted to announce the second season that brings fifty talented performers on one stage to delight our discerning audience."
Each episode is designed around an interesting theme and features unique talent such as a girl who has mastered dancing with a Hula Hoop, that too in a saree, or a male performer who has found a confluence of Bharatnatyam and Hip Hop. With fifty such performances, this show is sure to astonish viewers with many things that have never been seen before on TV and the interactive format combining the reach of broadcast and social is sure to offer deep integrations to the brand partners, the channel said.
“I feel thrilled to return to the stage yet again with the second season of one of the most unique dance reality shows, Dance With Me," said reality TV superstar and dance maestro, Shakti Mohan. "Dance has been an integral part of the family and our childhood so when my sister and I heard about a new season, we just couldn’t contain the excitement thinking of all the moments I shared with Mukti in the previous season. It’s a privilege to be a part of a show that provides a platform for promising artistes across the nation who each come with a rare talent."
“Dance With Me has been my first stint as the host and dance expert and it's surely been a fun affair shooting with Chiku didi. Our chemistry on the show received a lot of love across the internet all through the last season and we have much more in store for the second season," said Mukti Mohan. "In our journey as dancers, we’ve been fortunate to come across countless talented artists who yearn for that one opportunity."
