MUMBAI: TV18 and Viacom18’s local and international distribution wing, IndiaCast announced a new EPG number for Colors UK on the DTH platform Sky. Colors UK will shift from EPG number 821 to number 786 with effect from 5 April.  This move will make the channel visible on the first page of the International channels selection guide menu for Sky subscribers. Sky subscribers will be intimated about the new EPG number for Colors UK through an announcement on the network as well as via social media platforms.

IndiaCast group CEO Anuj Gandhi said, “IndiaCast has always endeavoured to present quality entertainment options to the Indian diaspora across the globe bringing them one step closer to Indian culture and content. Moving Colors UK up to EPG number 786 enables us to create top-of-mind recall for the channel and its content, thereby building engagement with Sky subscribers.”

Commenting on the change, Viacom18 UK head Govind Shahi said, “Colors UK has been showcasing the best offerings from the Viacom 18 content library to South Asian viewers. As we move the channel to EPG number 786, we are hoping to enhance sampling amongst Sky subscribers, thereby bringing audiences closer to superior quality and inspiring content.”