MUMBAI: It is going to be non-stop entertainment on Sony PIX owing to a barrage of special programming which includes the Indian Television Premiere of Fast & Furious Presents: Hobbs & Shaw, Happy Death Day 2U and US; Diwali Dynamite – a multi-language festival, and Amazement at primetime with a different theme every week.
Starting with the biggest premiere of the year Hobbs & Shaw on 1 November at 1pm, the movie will premiere in English, Tamil and Telugu on Sony PIX and in Hindi on Sony MAX. With Samsung Galaxy Z Fold 2 as the co-presenting sponsor, TVS Motors as the co-powered by sponsor, Kelvinator and Spotify as the Associate sponsors and Forevermark Diamonds as the Associate sponsor for Sony PIX HD, Hobbs & Shaw is the most awaited action blockbuster of the year.
Additionally, in a category first move, Sony PIX is tapping into the incredibly popular gaming segment and sponsoring an e-sport event - PIX Arena - where fans are given an engaging opportunity to show how their skills match up to that of the lead characters - Hobbs & Shaw. It’s a 6-day Free Fire tournament starting on 26 October and leading to the premiere of the movie, where 480 teams will compete for the championship and a prize amount.
Next up is the Diwali Dynamite – a multilanguage festival – from 2 to 6 November where family entertainment is guaranteed. With 3 back to back blockbuster movies in a day, viewers can expect thrice the firepower that too in a language of their choice. This will be followed by the Indian television premiere of Happy Death Day 2U on 22 November at 9 pm and the premiere of US on 29 November at 1pm and 9pm.
Moreover, primetime on Sony PIX will be a whole lot of amazement as with a different theme every week, viewers will be spoiled for choices from Monday to Saturday at 9 pm. With A-Listers as the theme, the week of 16 November is loaded with Blockbusters like Lucy starring Scarlett Johansson, Wonder Woman starring Gal Gadot, Terminator 2 with Arnold Schwarzenegger in the lead and more. Following this, the theme for the week of 23 November is Adventures and consists of movies like Battleship, Ready Player One, Mortal Engines and more.
Sony Pictures Networks India English cluster business head Tushar Shah said, “November is going to be exciting for Sony PIX viewers with back to back premieres - including the most awaited action blockbuster ‘Hobbs & Shaw’ - and especially curated movie festivals. It doesn’t get better than this and we are urging fans to stay tuned through this month of festivities as non-stop entertainment, amazement and Hollywood blockbusters are guaranteed”.
