Mumbai: ATKT.in, a college content entertainment platform announced their association with Star Movies, home to the biggest blockbusters. As a part of this association, ATKT will help amplify the search for young, talented movie fans in who will create special videos as a tribute to their favourite Hollywood blockbusters for ‘My Star Movies at 9’.

‘My Star Movies at 9’ recognizes the spirit of young movie buffs and their love for Hollywood films. The selected talent created tributes to their favourite blockbuster describing what they love most about it through music, poetry, and dance lead. These videos will be played on the channel, as well as the various social media platforms of Star Movies and their partners, including ATKT.in. ATKT will promote the campaign to over six lakh college students across 800 colleges.

Commenting on this association Prashant Sardesai, Co-founder of ATKT.in said: “This innovative campaign from Star Movies pioneers the use of young, unrecognised talent to celebrate the love for cinema. ATKT is proud to partner Star Movies in helping find the best campus talent, and to amplify the fan art produced by these talented performers to a large youth audience”.

About ATKT.in

ATKT.in, established in July 2016, is a platform which enables youth who are talented in the arts – performing arts, fine arts, literary arts – to find their audiences and grow into future legends. The platform is the brainchild of Saurabh Kanwar and Prashant Sardesai who each have over 18+ years of experience in television & digital content, content creation, content platforms and digital marketing.

ATKT.in showcases talent on its platforms in the form of videos, imagery and text.  The platform began with coverage from India’s best college festivals and has expanded to receiving content from college-level talent from across the country. It has succeeded in providing talented artistes much larger audiences and an avenue for their performances to live beyond just the college or their immediate geography.