Mumbai: Ushering the new year, Movies Now has launched the ninth season of its popular property, "100 Mania." Making the property more interactive and collaborative this season, Movies Now is leading an integrated campaign synchronising network channels and its social media platforms.

Offering an immersive viewer engagement, "100 Mania: Season 9" leads with the premise #100DaysOfDelight, where viewers can win daily prizes by watching their favourite Hollywood films every night at 9 p.m on the channel. This latest season of "100 Mania" is presented by Kia.

The previous eight seasons of "100 Mania" have witnessed unparalleled organic consumer engagement, registering active viewer participation with an average of 3500 calls per day and has gratified 800 winners across 20+ cities to date, said the channel in a statement. "The previous season of '100 Mania' garnered a reach of 4.4 million and 5.6 million impressions across the network’s social media platforms," it added.

Promising film aficionados an immersive Hollywood experience, the property will feature the biggest action blockbusters including "The Amazing Spiderman," "The Last Airbender," "Spiderman: Far From Home," "Tom & Jerry," "Apocalypto," "Wonder Woman 1984," and "Transformers: The Age Of Extinction" among others.