MUMBAI: The field of visual and special effects is really gaining ground in films nowadays and a company that has done some great work in this area is the Anil Dhirubhai Ambani run Reliance MediaWorks - the media and techno-creative solutions provider and a part of the Reliance Group.

The company commemorated the landmark achievement of completing 400 films with a star studded event graced by accomplished cinematographers, directors and producers that Reliance MediaWorks has worked with including Mahesh Limaye behind the Dabangg fame, Anil Mehta renowned cinematographer behind Saathiya, Laagan and Ketan Mehta director of Mangal Pandey: The Rising, to name a few.

Reliance MediaWorks CEO Venkatesh Roddam in a statement said: “At Reliance MediaWorks we have always believed in adding value to the filmmaking process by keeping up to date with the latest technology and techniques. The completion of 400 Films is a testimony of our commitment and hard work.”

Set up in 2008 as Asia’s first digital intermediate lab with a 4K facility, the Reliance film lab has revolutionised the way films are processed in India. Having worked with reputed production houses such as Dharma Productions, Yashraj Films, Balaji Motion Pictures and Red Chillies Entertainment, amongst others, its consistent efforts have helped reduce the costs of films and increase the speed of overall production.

Reliance MediaWorks also offers cutting edge VFX Solutions to Indian and International productions through its state of the art VFX studios in LA, London and Mumbai. With specialisation in highly complex VFX, the company and its team of award winning artists stand at the forefront of an extremely dynamic world of VFX production.

Reliance MediaWorks post production services president Krishna Shetty added: “Digital filmmaking has opened up greater possibilities and opportunities for filmmakers than ever before. Every movie, from the massive big budget blockbusters, to the small independent films made on a shoestring budget, has been influenced by the advents in digital technology and filmmaking. We look forward to continuing our efforts to reinvent the ways in which movies are viewed.”

Equipped with a state of the art DI facility to cater to film, TV and web related video content, the team has worked on a slew of recent blockbusters that include Chennai Express, Goliyon Ki Raasleela Ram Leela, Krrish 3, Yeh Jawaani Hai Deewani, 3 Idiots and Singham, amongst others.