MUMBAI: Warner Bros has named Josh Goldstine president of worldwide marketing, replacing Blair Rich, who vacated the position in December.

Goldstine will officially join the California-based studio later this month. He will report directly to Warner Bros Pictures Group chairman Toby Emmerich, and work with the division’s senior management team.

Previously president of worldwide marketing for Universal, Goldstine will oversee the studio’s global theatrical release slate including all Warner Bros, New Line, DC, Warner Animation group and HBO Max original features. His oversight will include Warner Bros Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions, worldwide research and multi-cultural groups.

Emmerich lauded Goldstine as an “outstanding marketer” who led a broad range of movies to great success in both theatres and on streaming platforms.

“He loves cinema, is a believer in the continued importance of the theatrical experience, and is incredibly deft at understanding and distilling filmmaker’s visions and intentions into attention-grabbing and results-delivering marketing campaigns,” said Emmerich. “He has a future-focused skill set that will help us strategically navigate our evolving business, launching both our theatrical films and HBO Max original movies. He is a great addition to the Pictures Group, and we can’t wait for him to get started.”

Goldstine is a widely known marketer, who launched campaigns for Despicable Me, Jurassic World, and the Fast and Furious franchises. During his time seven-year stint at Universal, his team had more than 30 films reach No.1 at the US box office, including Snow White and the Huntsman, Ted, The Bourne Legacy, Mama, Oblivion, Fast & Furious 6, The Purge, Ride Along, Neighbors, Dumb and Dumber To and the Academy Award-winning Les Misérables.