MUMBAI: Mumbai-based content marketing solutions agency OneNative Studio has appointed industry veteran Neha Malhotra as partner and business head in a move set to supercharge the content and media solutions company's ambitious expansion plans.
With an impressive 15-year track record of turning digital content into gold, Malhotra will be based at the company's Mumbai headquarters while orchestrating operations across Bangalore and Delhi offices. Her remit includes driving business growth, crafting strategic marketing initiatives, and leading revenue expansion—essentially becoming the money magnet the studio needs.
Before jumping ship to OneNative, Malhotra flexed her media muscles as assistant general manager of national music marketing & audio monetisation at music giant Saregama India, where she dramatically boosted streaming numbers and enhanced artist branding. Her CV also boasts stints at EpicTelevision Networks, Dishum Broadcasting and Tata Sky, giving her a 360-degree view of the media landscape.
Operating for five years, OneNative Studio has carved out a reputation for turning creative concepts into compelling campaigns. The studio's portfolio includes The Simple Hai! Show, a knowledge-driven podcast hosted by veteran journalist Vivek Law, alongside several high-impact IPs commissioned by leading BFSI brands.
The studio has recently expanded into premium TVC production for both Indian and global brands and launched The Reelstars, a digital platform celebrating India's booming creator economy.
"I am thrilled to be joining OneNative Studio at such an exciting time in the industry," Malhotra exclaimed. "With the evolving landscape of digital content and media, I look forward to leveraging my experience to drive impactful strategies and expand our reach."
Co-founder & chief editor Aparna Joshi offered a glowing endorsement: "Neha's deep understanding of the media universe and her expertise in driving revenue growth makes her the perfect addition to OneNative Studio. With her strategic mindset and industry experience, she will play a pivotal role in shaping the studio's growth and expanding its impact in the media landscape."