MUMBAI: Neela Telfilms Pvt Ltd has announced the appointment of Darshan Ashwin Trivedi as the COO of the company. He is responsible for the day-to-day operations and development of new projects.

He has been in the media and entertainment industry professional for about 20 years. Beginning his career at the age of 10 as an artiste in radio and television, Trivedi has worked with Reliance Broadcast Network Ltd, Zoom Entertainment Networks Ltd, Sony Entertainment Television, Radio Mirchi, Zee Interactive Learning Systems, Triologic Digital Media Ltd, Memesys Cultural Lab Pvt Ltd, The Moving Pixels Company and L J Institute of Media and Communications as a senior resource.

He has directed feature film, short films, documentary films, has produced and directed thousands of hours of television and radio content. He holds a PhD degree in Sociology and Law from Gujarat National Law University.

Trivedi is also a founder of Gujarati Film Fraternity, an initiative to support Gujarati Cinema.