MUMBAI: After buying BBC Worldwide’s shareholding, Keshet International (Keshet) has made another acquisition. The company has acquired majority stake in London-based Greenbird Media (Greenbird), a production firm that owns stakes in various TV production companies founded by joint MDs Jamie Munro and Stuart Mullin

Keshet acquired the 30 percent in Greenbird previously owned by BBC Worldwide and has increased its own stake in the firm.

Keshet becomes the distribution partner for the independent production companies that are supported by Greenbird. Greenbird will continue to provide independent producers with access to innovative funding models and expertise in the commercial exploitation of IP and licensing deals to support their creative productions.

Keshet CEO Alon Shtruzman said, “Greenbird Media, with its entrepreneurial and creative culture, is the perfect match for us. We share similar philosophies and values, and by combining Keshet’s global footprint with Greenbird Media’s stellar team, I see limitless possibilities and accelerated growth.”

Keshet International U.K. and West Europe MD Sammy Nourmand said, “Jamie and Stuart have created a nurturing and supportive environment for the impressive stable of producers they work with. The quality content that the Indies produce speaks for itself and the opportunity to work with the team at Greenbird and those IPC’s was too good to turn down.”

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