MUMBAI: English business news channel ET Now was launched today with the promotional tagline "unmute business news."

Indiantelevision.com had earlier reported that the channel from the Times Global Broadcasting Co Ltd (TGBCL) stable would launch on 22 June.

Says TGBCL CEO Chintamani Rao, “The Economic Times is India’s premier source of news for and about business and now it’s on television. Together The Economic Times and ET Now have unmatched news gathering prowess and unparalleled access to people who matter in and to business. All day ET Now will bring viewers not just market data but a 360-degree understanding of the markets, with news, analysis and commentary for investors and market professionals. And, of course, with the credibility of The Economic Times.”

On the programming front, ET Now will focus on the markets during morning hours, interspersed with regular business updates and bulletins on leading business and corporate developments of the day.

The channel will commence the day with Morning Mantra at 7 am to air exclusive ET stories. At 9 am there will be Pitch Report, to be followed by Opening Shots at 9.30 am hinting at the market moves.

At 12.30 pm a show on personal portfolio will come in From The Stands to be followed by Closing Shots at 2 pm. Garam Masala, a show on commodities, will follow next at 4 pm.

Markets Tomorrow at 5.30 pm will review the day's activity to crack the maket code for 'tomorrow'. At 8 pm, ET Now will recap the day's biggest corporate stories with Business First while ET Inc at 9 pm will get an in-depth analysis of the biggest and most important stories of the day. 10 pm, meanwhile, will be the time to look at the 10 biggest stories of the day across Indian and global business, politics, entertainment and sports with Top 10 @ 10.

On weekends, the channel programming will offer a blend of features, special reports and reviews covering diverse subjects ranging from technology and automobiles to marketing and advertising.