MUMBAI: Finding original drama for a younger audience remains an ambition for UK pubcaster the BBC. It has invited a range of in-house and independent production companies to pitch two series for young audiences to be broadcast on BBC Three and BBC Switch in the UK.

The shows will air in 2009 and have a fully integrated multimedia campaign to run alongside the series.

BBC Three controller Danny Cohen says, "Building loyalty with young viewers is crucial to BBC Three. Developing a slate of returnable, authentic and youthful drama can play a vital role in this."

BBC Switch controller Andy Parfit says, "BBC Switch is a distinctive offer for UK teenagers across BBC Radio, TV and on the web. Producing originated British drama for this audience is key for us and I welcome the opportunity to work with Danny on this important collaboration."

The series will follow in the footsteps of other recently-commissioned dramas which will include Spooks Liberty, P.A.s and Things I Haven't Told You.