MUMBAI: English GEC Zee Café has been using digital media to create buzz around their new show ‘Numb3rs‘. It has focussed on social media.

The show which airs from Monday-Friday at 9 pm is about mathematician Charlie Eppes who helps his brother and FBI Don Eppes (played by Rob Morrow) solve various criminal cases.

On the broadcaster‘s Facebook page their users could answer questions around mathematics. These posts involved coming on to Zee Café‘s Facebook page and solving numerical problems. The number of users went up to above 3000 with all of them interacting over one single post leading up to the telecast of the show.

Meanwhile on twitter #Numb3rsOnZCafe got traction through a contest to promote the launch of the show. The users could retweet the contest and unlock further mathematical problems - which happens to be the basic idea behind the show.