MUMBAI: YouTube and Syco Entertainment announced the launch of a new worldwide entertainment concept named The You Generation. The concept is to provide a new internet talent search platform on YouTube.

It is the first global audition process, giving people the chance to show off their skills and win prizes - simply by uploading a video. It will go live next month.

The participants can be from across disciplines as diverse as singers, chefs, make-up artists and presenters. The You Generation runs over 52 weeks, across 26 countries and 15 languages. The platform is presented in partnership with Skype.