NEW DELHI: Often accused of being more telecom-centric, the Telecom Regulatory Authority of India has decided to recruit more persons who are experts in broadcasting and media.

The regulator has advertised for the post of Advisor (Broadcasting and Media) ‘on deputation on foreign service terms’. According to the TRAI website, the initial deputation will be for two years.

TRAI already has one Principal Advisor,N Parameswaran, and two Advisors, Wasi Ahmed and Raj Kumar Upadhyay.

The work entails to the non-technical aspects of broadcasting – covering general management, economic and social dimensions of all forms of the media. Economic work relating to wholesale and retail tariffs and interconnection will form part of the work of the new Advisor.

The work will also entail specialisation in the digitisation of the media and interaction with all stakeholders.

TRAI had been set up for the telecom sector in 1997 but was given the work of broadcasting in 2004 at the time of the introduction of the Conditional Access System.