MUMBAI: Times Internet (TIL) has entered into a strategic partnership with Gawker Media which will allow it to manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com, Gawker Media‘s leading technology sites.

As part of the collaboration, Times Internet will have exclusive rights to the brand, monetization, content, syndication and sub-licensing of Gizmodo.com and Lifehacker.com within India. TIL intends to use The Times Group‘s multimedia resources to help develop the brand locally.

Gawker, a site focused on gadgets and tech culture, is America‘s largest independently owned and operated online media company that has eight websites with over 40 million UV‘s worldwide.

Lifehacker.com is an 8-year-old popular weblog with thousands of posts related to technology, personal productivity, software, tips, and technology lifestyle. The two sites already have a wide user base and are getting good traction in the country.

Discussing the partnership with Gawker, TIL CEO Satyan Gajwani said, "Gizmodo and Lifehacker have been two of my favorite sites for a long time, so it‘s exciting to be their partner in India. They have fantastic, relevant content for a younger generation that‘s increasingly interested in technology. We are partnering with one of the world‘s strongest digital media companies, and we can‘t wait to increase their prominence in India."

Gawker Media COO Gaby Darbyshire said, "With an international presence in eight countries outside the USA, India has long been a natural next step for our global expansion, and TIL is a natural fit for Gizmodo and Lifehacker. We are very excited to be partnering with them to bring our technology content to India and look forward to seeing the brands develop for this new audience."