MUMBAI: Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with America‘s most popular business news site to launch Business Insider India.
The partnership will combine Business Insider‘s real-time, intensive approach to news with qualitative editorial expertise of TIL and deliver a strong portfolio of global and localized content for the Indian audience. Times Internet will be Business Insider‘s exclusive partner in India for content development, events, monetisation, and syndication.
The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends & strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group‘s multimedia resources to help develop and evangelise the brand locally.
Times Local Partners (TLP) is a recently launched initiative by Times Internet to partner with global digital companies to launch, build, and grow meaningfully in India.
Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. TLP intends to launch local versions of those sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market, which will leverage Times Internet‘s position as the largest Indian network by traffic.
Discussing the partnership with Business Insider, TIL CEO Satyan Gajwani said, "Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can‘t wait to expose them to a larger audience and increase their relevance and prominence in India."
Business Insider is known for its distinct style of coverage of news from around the world, with 15 million monthly visitors worldwide. After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches a good traction in the country.
Business Insider Founder & Editor-in-Chief Henry Blodget said, "We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We‘re thrilled to be partnering with Times Internet - which has such a storied history, and breadth of editorial resources and acumen - and we look forward to working with them to engage readers in India with a Business Insider that‘s more tailored to them."
