BENGALURU: Star Network is India’s first broadcaster to tie up with Buzz. Through Buzz, a mobile user could view 30 to 60 second clips of all the popular channels on the network including Star TV, Star World, Star Movies, Star Gold, Channel V etc.
Says Star India marketing head Gayatri Yadav,”Through Buzz our viewers have access to their favourite Star Network promos. This is also a great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”
TELiBrahma COO and founder Ravi says, “Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”
TELiBrahma further claims that BUZZ as a platform delivers contextual content and a variety of exciting engagements like the movie listings, music video, deals, branded content etc., at zero cost to the users. Buzz hotspots are available at 1200 locations across India and include favourite hangout places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to BUZZ, all one has to do is turn on their mobile’s Wi-Fi or Bluetooth to instantly receive exciting information, messages and offers for free.