NEW DELHI: A special TV spot to promote the message of communal harmony on the occasion of ‘Sadbhavna Diwas‘, the death anniversary of former prime minister Rajiv Gandhi, has already got thousands of views on the information and broadcasting ministry‘s YouTube site www.youtube.com/user/INBMINISTRY?.

Officials said the 1.38 minute spot, directed by noted film maker Pradeep Sarkar, would beam across the media space spreading the message that ‘sadbhav‘ (communal harmony) is the idea of India.

Sarkar, who has created the clip, had also directed the multimedia campaign ‘Glimpses of India Story‘, which was launched by I&B minister Manish Tewari earlier.
 
Officials said the digital volunteers of the ministry who spread the government‘s policies and views on the social media would actively spread the message.

The video has also been put on the ministry‘s blogspot and got over a thousand views till last evening.