MUMBAI: Satellite operator SES, which has got a fleet of 52 geostationary satellites, has launched SES Ultra HD Experience initiative at MipTV in Cannes which invites content providers and broadcasters to work with SES to support the development of the Ultra HD value chain.

SES Senior VP Commercial Europe Norbert Hoelzle said, "With manufacturers launching larger and larger TV screens at increasingly affordable prices, consumers expect to receive content with the highest possible picture quality. As a global satellite operator, it is of utmost importance for SES to play a catalytic role and enable the industry to drive the deployment of the Ultra HD ecosystem.

"The challenge for broadcasters is to access content in Ultra HD. As satellite is the most suitable infrastructure to deliver high resolution pictures to large audiences, SES is well-positioned to support content providers and broadcasters in testing their Ultra HD footage and distributing their content before Ultra HD becomes a commercial reality in the next few years."