NEW DELHI: Even as the Union Government is attempting to promote digitalisation of India’s cable TV and satellite TV sectors, seven powerful industry groups will meet here on 9 December to openly debate their views on these initiatives.

‘Addressable India’, coordinated by the Cable and Satellite Association of Asia (Casbaa), will be co-hosted with the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), the Cable Operators Federation of India (COFI), the MSO Alliance, the DTH Association of India and the IPTV India Forum and supported by the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India (Trai).
 
The forum will have a keynote addresses by Information and Broadcasting Secretary Raghu Menon, who will provide “The Digital Vision” and Trai chairman J S Sarma will speak on “The Digital Conundrum.”
The immediate and long-term commercial concerns of the pay-TV sector will be addressed by IBF President Uday Shankar, with his take on “Digital Hiccups: Regulating for Growth”.
 
While recent MIB and Trai initiatives have fostered renewed “digital” enthusiasm within the pay-TV and communications industries, speakers drawn from Bharti Airtel, IMCL, Sony, Conax, Tata Sky, Reliance Big TV, Cisco, Zee, Hungama, Oracle, DEN, NDTV, Tam Media and Microsoft will further define industry goals and practicalities.