MUMBAI: The New York Times has launched a news application for BlackBerry 10 designed and formatted for optimal reading for BlackBerry 10 smartphones. The NYTimes app is available on BlackBerry World.

The new app introduces a refined interface that incorporates native BlackBerry 10 features, such as the intuitive BlackBerry flow as well as a compelling design and layout.

The New York Times app includes more than 25 sections news, information and opinion, videos, slide shows, graphics and blogs.

Notable features include offline reading, cross-platform article save, breaking news alerts and a full set of share options for articles and multimedia across social media, e-mail and the popular BlackBerry Messenger (BBM) app.

The app offers in-app authentication for subscribers for a streamlined reading experience. Non-subscribers can access the Top News section for free and can purchase digital subscriptions within the app for full access.

The New York Times Media Group SVP and Chief Advertising Officer & GM NYTimes.com Denise Warren said, “The native functionality of this new app makes it easy for BlackBerry 10 customers to uncover the layers of content available on NYTimes.com and share that content for a seamless and rich mobile experience.”

“We’re very excited to have The New York Times bring their news app to the BlackBerry 10 platform at launch. The New York Times news app takes advantage of the unique developer conventions and frameworks in BlackBerry 10 to deliver a great app for information-hungry customers with quick and easy navigation and the ability to instantly share with any of your contacts," said Research In Motion VP of Global Alliances and Business Development Martyn Mallick.