MUMBAI: NAB Show 2025, began on Saturday, 5 April, while exhibits opened on 6 April, showcasing innovations in content and entertainment. The event, being held at the Las Vegas Convention Center, is featuring technologies driving industry changes, including AI-driven tools, the creator economy, sports technology, cloud virtualization, and streaming/OTT platforms.

NAB  executive vice president of global connections and events Karen Chupka, stated the show aims to be a central point for content creators across various mediums. Over 60,000 attendees are expected.

The exhibit floor features nearly 1,100 companies, including 125 new exhibitors. Notable brands such as Adobe, AWS, Blackmagic, and Sony are participating. New exhibit areas are highlighting  emerging technologies and startups, including the "Startup Stage" in PropelME, the "AI Innovation Pavilion," "Premiere Park," and the "Sports Business Hub."

The conference program includes 550 sessions covering business, creativity, production, and technology. New session tracks include Business of Entertainment, produced in partnership with The Ankler, and Sports Summit: The Future of Sports Rights and Fan Experience.

Over 1,000 industry leaders are slated to speak across more than 20 stages. Featured speakers include Dhar Mann from Dhar Mann Studios, Nick Khan and Paul “Triple H” Levesque from WWE, Gotham Chopra from Religion of Sports, and representatives from organisations such as NPR, Universal Music Publishing Group, the Women’s Tennis Association, the NFL, NASA, and ESPN.

Interactive experiences are available, including the "Creator Lab" and the AWS Racing Simulator.
NAB Show 2025 is projected to attract over 60,000 attendees from 160 countries, with 50 percent being first-time attendees. The show facilitates significant business connections, with nearly $17 billion in business generated annually.