MUMBAI: Salman Khan and Jai Ho join hands with Hungama to launch the ‘Hungama-Jai Ho Friends-of-Friends' campaign’. The campaign draws from the concept of the movie which touches upon unifying people for a cause.

Using the love for music as a trigger, this unique promotion aims to bring people who share this common passion together. The music lovers need to give a missed call on 0922 313 8888 or SMS Hungama to 54646 to get personalised links to the ‘Hungama-Jai Ho Friends-of-friends' campaign’.

They need to take the chain forward by sharing it with three more of their friends to build the ‘Friends-of-friends’ chain. The movie-buff who builds the largest ‘Friends-of-friends’ chain wins a chance to meet Salman Khan himself.

Beyond providing the consumers with the ‘Hungama-Jai Ho Friends-of-friends' campaign’, Hungama ‘Music Application’ is a repository of over 2 million songs across genres and is the only Indian music app with video streaming and sharing facility. The application also has a patent pending integrated programme wherein a user can earn and redeem points every time they watch videos, play/share music, invite friends or even create playlists. Successfully launched last year, the next-gen app breaks the competitive digital music market by not only bringing unique ‘never-before’ features, but also elevating music listening experience by allowing to watch videos and socialise while streaming.