MUMBAI: Bangalore-based mobile ad network InMobi has announced the acquisition of UK-based Overlay Media, a context aware computing company.

Overlay Media, which comprises a team of data scientists, have built the Context Engine technology to deliver personalised content to mobile users.

InMobi founder and CEO Naveen Tewari said, "We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally."

"At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising", Overlay Media CEO Dr. Ian Anderson added.

The Overlay Media team will be based from InMobi London EMEA HQ.