MUMBAI: Ignitee Digital Solutions has bagged the digital duties of Lovely Professional University (LPU).

The agency will start by providing search engine optimisation and a small search engine marketing campaign to the prominent education brand of India.
  
Said Lovely Professional University deputy director Aman Mittal, " We wanted to further enhance the brand LPU as well as target students who take their career very seriously and research a lot online before making any decission. LPU has always been known for taking the best students and this association with Ignitee has been established to further ensure this heritage."

Ignitee will further be responsible for both search and media plans during the admission season starting April - August, 2011.  
 
Averred Ignitee Digital Solutions COO Shankar B," We at Ignitee have the advantage of having an experienced and extremely talented group of professional who understand the uniqueness of every client. Hence I am sure that this association will do full justice to the campaign."

(LPU) is a semi-residential university with around 24,000 full time students studying in its 600 acre campus. It offers approximately 150 programmes at Doctorate, PG, UG and Diploma level in more than 30 fields.