MUMBAI: The International Cricket Council (ICC) has unveiled a new range of digital and social media activations for the ongoing ICC Champions Trophy 2013 taking place in England and Wales.

ICC‘s recently launched YouTube channel www.youtube.com/cricketicc will give fans a ringside view of the on and off field proceedings at the event, with ‘Champions Trophy Daily‘ showcasing exclusive player interviews and behind-the-scenes content.

Using the official event Twitter hashtag, #ct13, as well as official match and team hashtags, fans will be encouraged through the global broadcast feed, produced by STAR Sports for the ICC, to share their thoughts on the action and make this one of the most talked about cricket events.

Fans will also get a chance to become a part of the event through the #LiveEveryBall activation that encourages them to upload photos from the event via Twitter or Instagram and become part of the #LiveEveryBall hub at www.icc-cricket.com/liveeveryball

On Facebook, www.facebook.com/cricketicc, over two million fans will get access to exclusive in-depth infographics as well as a photo gallery from each match. Fans can follow all the action on Twitter with @cricketicc, which is followed by over 730,000 followers across the globe, and go behind-the-scenes with ICC‘s newly launched Instagram account www.instagram.com/cricketicc.

Score updates will also be available for all matches via Twitter from @ICC_live, which will provide regular updates from all matches. Fans will also get a chance to win tickets for blockbuster matches at the event via regular competitions on @cricketicc.

Other activations on the official event website, available at www.icc-cricket.com, include ‘Hot or Not‘, which offers fans a chance to view and vote on their top ODI moment, and an interactive match centre with the fastest live scores, video scorecards, Hawk-Eye graphics and an array of other exciting features.