MUMBAI: In a move to further reach out to audiences in South India and other regional markets, Gaana.com, Times Internet Limited‘s music streaming service, has tied up with SIMCA (South Indian Music Companies Association).

The tie up gives Gaana access to over 55,000 songs covering the best of Film, Carnatic and popular devotional music from Tamil, Kannada, Telugu and Malayalam.

With the likes of Shruthilaya Music, Melody Music, Star Audio, Amudham Music, Satyam Audio, 5 Star Audio, Millenium Audio and Symphony Recording Company and 90 other labels coming on board through this deal, the website will be able to cater to young and old audiences alike, offering some of the best old classics of artist like Illayaraja, S.P.Balasubramanyam, K.J.Yesudas, Chitra and M.S.Subbulakshmi to new film songs.

Speaking about the tie up, Gaana.com Head Avinash Mudaliar said, “Gaana is constantly expanding its catalog of music, and our association with SIMCA demonstrates our increased commitment to expand into the regional markets, particularly South India.

We‘ve seen that nearly 28 per cent of our consumption on our website and new mobile apps comes from South India, and we hope to serve our users there better.”

Amongst the company’s recent tie ups are INRECO and Magnasound, two labels with significant regional music catalogues.