MUMBAI: Big CBS, the joint venture company between Big Broadcasting and CBS Corp, has finalised the subscription rates of its three upcoming channels. 
 
The company, which will be launching Big CBS Prime, Big CBS Spark and Big CBS Love by end of October, will be offering the channel bouquet at Rs 21.20 (Rs 9.20 for Big CBS Prime, Rs 6 for Big CBS Spark and Big CBS Love).

Meanwhile, Big CBS Prime is priced at Rs 14 on a la carte basis, while the other two channels will cost Rs 11 each.

The rates for the addressable/digital platforms have been kept at 35 per cent of non-addressable rates, as per Trai’s latest tariff order. 
 
The company also announced the commercial rates of the channel. While Big CBS Prime is priced at Rs 50, the other two channels are kept at Rs 30 each.

Reliance Big Broadcasting COO Ashutosh said, “Distribution is one of the most critical aspects for the success of a television channel. Visualising a potential growth in digital as well as analog platforms, there is a critical need for right pricing. Keeping in mind consumers’ need for English GEC and distributor’s needs, Big CBS channels are fixed at very competitive prices and we are confident it will see positive response from distributors.”