MUMBAI: Online retail major Amazon.com has introduced the Amazon Instant Video App, enabling customers to stream or download Amazon Instant Video movies and TV episodes from their video library directly on their iPhone or iPod touch.

The app also makes more than 30,000 titles from Prime Instant Video available to Prime members such as TV shows like ‘American Horror Story‘, ‘Downton Abbey‘ and ‘Fringe‘, as well as movies such as ‘Hugo‘, ‘Thor‘ and ‘Goodfellas‘, to stream instantly on their iPhone or iPod touch at no additional cost.

Amazon announced the Amazon Instant Video app for iPad earlier this year. With this launch, Amazon Instant Video is now available across iOS mobile devices.

Amazon.com VP for video Anthony Bay said, "Our customers tell us they want the convenience of being able to watch all of their movies and TV episodes, wherever they are. Today we‘re excited to extend our ‘buy once, enjoy everywhere‘ approach to iPhone and iPod touch users, giving customers the chance to enjoy more than 140,000 titles from Amazon Instant Video and more than 30,000 titles from Prime Instant Video anytime, anywhere."

To watch movies or TV episodes from Amazon Instant Video on iPhone and iPod touch, customers can simply search for the content they‘ve already rented or purchased from Amazon Instant Video-including the latest hit movies like The Dark Knight Rises, Brave and The Amazing Spiderman and the latest episodes from TV series like The Walking Dead, Sons of Anarchy and The Vampire Diaries.

The Amazon Instant Video App for iPhone and iPod touch offers features including:

" "Your Watchlist" feature that lets customers make a list of all the movies and TV episodes they want to watch in the future, regardless of whether they own the video or not, making it easy to keep track of specific videos for later viewing.

" "Your Video Library" feature that gives iPhone and iPod touch customers access to purchases and rentals from Amazon Instant Video on the web.