MUMBAI: SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.
Since it’s expansion in APAC last year, the firm has rolled-out several innovative technologies to bolster their audience reach and significantly increased its headcount. To date, SilverPush has been experiencing over a 100 percent year-on-year growth – of which 30 percent is contributed by the firm’s international business.
“The opportunity to grow in Asia is huge, given that online video revenue is expected to grow at 21 percent CAGR across the region in 2017-2022,” said Mr. Kartik Mehta, Chief Revenue Officer of SilverPush. “For 2019, we expect our contributions from online video to reach 50 percent and with it to be driven by consumers in the Asia-Pacific. In 2018, we started working with global brands such as Ford, Nestle, Coca-Cola, Samsung, and many others.”
In Southeast Asia, the company has experienced a fivefold growth in revenue. The company credits this performance to the rising consumer appetite for on-demand and multiscreen viewing.
“Users in Southeast Asia are spending more time on their mobile devices compared to those from other regions, so there is a constant rise in internet and smartphone penetrations,” added Mr. Kartik Mehta. “Also, businesses in these markets are maturing and becoming more open to integrating newer technologies in their audience outreach strategies. We plan to leverage on this and grow our business significantly by helping marketers effectively target their audience engagements.”
The company’s latest product, Mirrors, was launched in late 2018 to help contextualise ads when people are viewing content on their devices – therefore aiming to tackle the US$170 billion global problem of misplaced online advertising. Using AI with computer vision, Mirrors detects context in video content that aligns with an advertiser’s core communications objectives, allowing them to effectively target their ads in a world already cluttered with advertisements. This contextual approach to marketing seeks to revolutionise the way that brands engage with their audience.
SilverPush has already supported the campaigns of regional brands in APAC such as Indofood, Unilab and Tiger Beer – as well as international brands such as Unilever, KFC, Coca-Cola, Samsung, Johnson & Johnson and many more.
In addition to India and Southeast Asia, SilverPush is also present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates. With an aim to further amplify its business presence in Hong Kong in the next two months, the company plans to expand to Australia and South Korea by Q2 of 2019.
