New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service.

A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from manipulation and theft. The solution is conceptualized with no single line of code and offers robust security that’s affordable, said the company.

INKA Entworks Inc, CEO and founder, James Sungim Ahn said, “With the increasing popularity and rise in viewership of OTT apps, the chances of theft and leakages have increased multiple times. It takes a lot of effort and money to produce content, and illegal access and copying are causing significant revenue losses. Hence, data security should be considered mandatory, and all content creators should adopt a 360-degree security along with DRM service for OTT apps to protect their investment”.

The solution offers a real-time threat analytics dashboard for content creators to trace the source of piracy and hacking of streaming content in real-time. It works in tandem with a high-performing DRM video protection service to identify leakages right to the last user who leaks or consumes the content illegally, thus offering endless scalable security.

Discussing the potential of the service, INKA Entworks Inc, head of global business, Govindraj Basatwar said, “Cyber-attacks against OTT apps and content creators are on the rise. Without adequate security, apps can be easily hacked, which poses a threat to the privacy of data, revenue and puts the brand image at risk too. With this launch, we aim to create a fearless and thriving environment for all content creators and protect their data from potential threats,” he added.

With new security standards set by Hollywood studios, it becomes critical for OTT platforms to protect their apps in runtime. The solution supports Android, iOS, and other hybrid apps.