Mumbai: The eighth edition of The Content Hub Summit delved into the ever-changing world of content creation. With the consolidation of platforms, creators face new hurdles in gaining visibility, maximizing revenue, and maintaining creative freedom. The event explored the remarkable theatrical success of Indian cinema and unraveled the secrets behind its unprecedented profits, with a critical eye towards its sustainability.

The esteemed panel of industry leaders have shared their expertise on adapting to the shifting landscape, tackling daily challenges, and envisioning the future of production.

The session was moderated by film critic, journalist and author Mayank Shekhar along with panelists: Reliance Entertainment Studios CEO Shibasish Sarkar, Excel Entertainment producer Rucha Pathak and UFO Moviez CEO – Distribution & Film Services, Pankaj Jaysinh

Shekhar probed the panelists on the inherent unpredictability of the film industry. Sarkar understood this volatility, noting the stark contrast between runaway hits and colossal flops, with little room for middle ground.

Pathak highlighted the ascendancy of OTT platforms over traditional satellite and television mediums. She told that the convergence of content formats, wherein OTT offerings often mirror erstwhile TV content, potentially reshaping the market dynamics for cinematic releases.

Jaysinh echoed this sentiment, pointing out the increasing reluctance among producers to bankroll high-budget extravaganzas. Instead, he lauded the success of smaller, niche-market productions with more modest budgets, citing examples like "Laapataa Ladies" and "Madgaon Express”.

The session culminated on a note of reflection, encapsulating the complexities and opportunities inherent in the contemporary entertainment landscape.