MUMBAI: The fourth Saudi Media Forum (SMF25) is set to commence on 19 February at the Hilton Riyadh, bringing together prominent figures from the international media landscape for a three-day conference.

The event will feature notable speakers including Starz Executive Vice President Karen Bailey, Gersh Agency partner Roy Ashton, and Wonderhouse Studios CEO David Abraham. Former British prime minister Boris Johnson will attend as a special guest alongside other industry executives such as FIPP CEO Alastair Lewis and SeriesFest founder Randi Kleiner.

Running concurrent with The Future of Media Exhibition (FOMEX), the forum will showcase emerging technologies in artificial intelligence, digital content creation, and Esports. The programme includes business matchmaking sessions, innovation showcases, and investor roundtables aimed at fostering growth in Saudi Arabia's media sector.

The event aligns with Saudi Vision 2030, the kingdom's economic diversification strategy, as it seeks to establish itself as a global media hub. Organisers have emphasised the forum's role in facilitating strategic partnerships and developing local media talent.

SMF25, which has become the largest specialised media event in Saudi Arabia, will conclude on 21 February. The forum aims to highlight investment opportunities in the region's expanding media and entertainment industry.