Mumbai – The second edition of SMARTIES Unplugged India 2024 on 11 October is just around the corner, offering attendees 10+ curated sessions and insights from 20+ industry leaders. The pre-gala event will explore how AI-driven innovation and technology-powered creativity are reshaping the future of marketing, with expert speakers from brands like Flipkart, Spotify, HDFC Bank, Federal Bank, Ajio, Performics, amongst many more.
SMARTIES Unplugged India promises to be a must-attend event, delivering valuable insights from cutting edge work featuring at SMARTIES, jury POVs on winning work, spotlighting top categories of Smarties and their evolving influence in the marketing ecosystem. on the future of advertising, marketing, and business strategies shaping the future of marketing excellence. The agenda features masterclasses, in-depth discussions, and interactive sessions, giving attendees actionable strategies to take back to their teams. Partners for the event include - InMobi Glance, Silverpush, Blis, Federal Bank, Hybrid, Digital Turbine, Spotify, Mondelēz, IAA India Chapter, flynt.social, Verix, The Free Press Journal, Indiantelevision.com, Adgully & Medianews4u.com.
Key Highlights of the Event -
● Masterclass on The Future of Video Advertising
Gaming apps are emerging as high-attention platforms for video advertising, rivaling social media for brand engagement. Insights to master these interactive ads to boost brand performance will be shared by leaders from Digital Turbine.
● Creativity Through Play in Leadership
Playfulness has been identified as a key driver of creativity and resilience, essential for leadership in today’s AI-driven world. The session will explore how a culture of play can unlock innovation, with perspectives from Play2Transform Group.
● Top SMARTIES Categories in Spotlight
This session will offer a deep dive into the top categories that have seen the maximum traction at SMARTIES, discussing emerging trends in creativity and technology, with insights from Performics India, Interactive Avenues, and Hansa Cequity.
● Insights from SMARTIES Jury & Brands
A behind-the-scenes sneak-peek at the strategies driving marketing excellence, with key insights shared by SMARTIES jury and brands like Blis, HDFC Bank, and PivotRoots, alongside reflections from jury observer Kantar.
● Marketing Excellence in the AI Era
Marketing leaders from Federal Bank, AJIO, and Madison Loop will discuss how AI and creativity must intersect to drive real business impact in an increasingly tech-first world.
● Attention & Advertising in India, with AI Being the Game-Changer
Spotify India will reveal groundbreaking research on how consumer attention in the Indian market is reshaping advertising strategies, offering brands a roadmap to more effective campaigns. Hybrid will shed light on how AI-driven solutions are revolutionizing digital advertising, delivering cutting-edge results for brands.
● Performance-Driven Creativity: Crafting Campaigns That Deliver
This session will highlight how brands can use consumer insights to balance short-term wins with long-term brand loyalty, showcasing innovative approaches from Ultratech Cement and Glance Advertising.
SMARTIES Unplugged will provide a comprehensive view of the evolving marketing landscape. Smarties Unplugged is truly designed to equip attendees with practical strategies to elevate their marketing efforts.
