MUMBAI: Sky group CEP Jeremy Darroch will give a media mastermind keynote on 13 April, 2015, as part of the MIPTV conference programme, it was announced by Reed MIDEM, organiser of MIPTV.

Darroch became the group chief executive of Sky following the acquisition of Sky Italia and a majority interest in Sky Deutschland, which transformed the pay TV and home communications company into one of Europe’s leading investors in content.

The MIPTV keynote will be the first time Darroch will address the international media industry since completing the transaction. This year, the theme for MIPTV conference is “The Millennial Shift,” tapping into the heart of this savvy generation of media users whose habits are shifting to newer forms of entertainment.

In three strands of conferences, MIP Digital Fronts, Drama at MIPTV and Junior@MIPTV, this year's programme will offer the global media industry unprecedented access to the hottest entertainment trends, companies, personalities and emerging media players on the cutting edge when it comes to engaging and embracing millennials.

Darroch joined Sky in 2004 as CFO, and was appointed chief executive of the company in 2007. Under his leadership, Sky has grown into Europe’s leading entertainment company, increasing spend on its own original commissions as well as striking partnerships with some of the world’s biggest content producers.

He said, “2015 will be a great year for entertainment programming on Sky. The launch this month of Fortitude, our most ambitious drama yet, and the first to launch simultaneously across all five of our markets, is just the first in a slate of exciting new shows that we are bringing to screen this year. I look forward to coming to MIPTV 2015 to lift the lid on our plans and talk to the industry about the scale of the opportunity as we work together to create a powerhouse for TV content across Europe.”

Reed MIDEM director of television Laurine Garaude added, “We are privileged to welcome Jeremy Darroch for this keynote address. Given Sky’s pivotal position in the creation of original content with transnational appeal, his insight will be of great value to the MIPTV audience.”