MUMBAI: The Narendra Modi government will present its first full and possibly most crucial budget on 28 February, 2015. As it earnestly works towards the revival of the Indian economy, the most anticipated question on everyone's mind is 'Will the Government Make or Break the Economy?’
To share the views on the same, Bloomberg TV India has come up with a special budget-programming segment titled Budget 2015 – Make or Break.
The year 2015 brings with it sky-high expectations from the new government, which is poised to make breakthroughs that will re-ignite investments and take the economy back to a robust GDP growth.
The government has announced numerous initiatives and reforms- key amongst them being the ‘Make in India’ program, which will boost manufacturing and job creation, digitization programs to increase the use of technology across the country, and the implementation of GST.
For Union Budget 2015, Bloomberg TV India has laid out a comprehensive line-up of special shows which will showcase the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience - global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man.
The Pre-Budget programming started early January, by hosting leading Indian corporate leaders from across the sectors, policy experts and economists on their expectations from Budget 2015.
The big highlight of the Pre-Budget programming includes featuring the point of view of Global Market Movers on what India’s financial markets need, and what they hope to see in Budget 2015.
Apart from covering the FM speech Live, the special coverage on Budget Day and Post-Budget will include reactions and insights on the impact of Budget 2015 from an enviable line-up of global and Indian market movers and thought leaders, along with detailed analysis of major announcements by the best-in-class editorial minds in the business news genre namely Siddharth Zarabi, Harsha Subramaniam and Mini Menon.
Bloomberg TV India executive editor Siddharth Zarabi said that this year it has planned its budget programming with an outlook towards generating content that will appeal to both domestic and global investors.
He further added that in recent times, he has seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market thus it’s very important to know the views of global FIIs. “Therefore we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New York on the budget, which will be one of the key focuses of our budget programming,” he said.
Overall, the Budget programming initiative of the channel will cater to a large and diverse audience - global and domestic influencers, business leaders, foreign institutional investors, retail investors and the common man.
Bloomberg TV India EVP Alok Nair said, “Bloomberg TV India is the only Indian business channel viewed Live on the Bloomberg terminal across 150 countries delivering over 3.75 lacs global individuals who are way high on the influence quotient. We were the first to start the intense Budget programming from January, 2015 with Ideas for transforming India.”
As part of the extensive budget programming, the channel had done an exclusive spectacular Live TV event with Jayant Sinha engaging and answering the FIIs across the world.
“This was a first in a series on Invest in India theme. This year’s Budget day promises to deliver insightful content and analysis with the screen graphics tailor made to suit the viewer requirement. The channel is poised to deliver an impact perspective on budget day for audiences across FIIs, corporate India and investors. Our focus is on the new economy entrepreneurs in a significant manner. With our enviable editorial team strength led by Siddharth, Mini and Harsha, Bloomberg TV India is all set to engage with the best minds in India during budget,” Nair added.
