MUMBAI: The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

The scale and energy of the 2019 campaign was enormous, and so was the India Today group’s presence. The action was captured from every nook and corner of the country.  Drones were employed to take dynamic images of the campaign trail to give a superlative viewing experience.  Grounded in Journalism, And Reporting from Ground Zero- was the clear single theme that won the group, the viewers’ trust.

AAJ TAK:

In the last two decades, Aaj Tak has been the country’s most watched Hindi news channel, and it was no different this time around – Like all breaking News Events, Aaj Tak was the clear preferred and undisputed choice

In 2019, the industry leader stood out for offering the viewers incredible access to every event -- from PM Narendra Modi’s road show in Varanasi, Congress leader Priyanka Gandhi’s boat yatra, manifesto launches to nominations of prominent politicians from across the parties. And during the telecast of each of these big events, Aaj Tak was the number 1 news channel. (SOURCE:- BARC, TG:- 15+, MKT:- HSM, BASED ON GROSS IMP’000)

Aaj Tak was the Number 1 news channel all through the elections, its viewership reaching 287 million during this period (India/2+, 11th April-24May’19). On the day of the vote count, Aaj Tak was on the top….. across all TV genres in the country, beating even Hindi GECs, Movies and Sports channels.

* Source: BARC, Market:India, TG:2+,Date:23rd May'19,Gross Impression in 000s

On Counting Day, Aaj Tak was no1 across all deographics – 2-14, 15-21, 22-30, 31-4-, 41-50, 51-60 and 61+

Counting Week and Counting day Details Below

*Source: BARC, Market: HSM, Gross impression in 000s

INDIA TODAY TV:

The Group’s English offering India Today TV provided viewers with the most comprehensive coverage with its team of on-the-ground reporters, the most experienced anchors, commentators and analysts

The viewership trends testify to the quality of the network's election coverage. India Today TV witnessed the highest growth (352%, Wk 13 vs Wk 21) among all English news channels.

*Source: BARC, TG:22+,Market:Megacities,Period:w13'19 to w21'19,Gross impression in 000s

On 22+ Megacities, On the counting day, India Today TV became No.1 not only on the English news landscape but across all English genres in the country, surpassing english GECs, movies and infotainment channels.