MUMBAI: TheOneAlliance (TOA) has elevated Makarand Palekaras to executive VP - sales and strategy for its joint venture network TheOneAlliance - MSMD.

With over 17 years of multi-brand experience, Makarand in an earlier stint was Sr. VP sales and strategy. His association with MSMD has been for over three years and in his stint with MSMD, Makarand has shown extreme commitment and dedication and played an essential role in shaping the organisation's prospects. Before joining TheOneAlliance he was heading sales at ESPN-Star Sports since its inception.
Makarand Palekar looks forward for a challenging role and hopes to live up to the company's expectations by delivering the business objectives

Commenting on the promotion TheOneAlliance president Rajesh Kaul said, "It gives me immense pleasure and pride to announce that the board has, very rightly, decided to promote Makarand Palekar to one of the highest levels in the corporate arena. Palekar's move to the EVP level is a clear indication that he has been instrumental in taking TheOneAlliance to the height where it is today. He has played an important role in growing revenues and contributing to the success for the company."

Commenting on his elevation, Makarand Palekar said, "I am extremely delighted that TheOneAlliance-MSMD has given me this opportunity in the new role. I am proud to be associated with the strongest joint venture in the distribution industry which has a bouquet of the premium channels. I am looking forward for a challenging role and hope I can live up to the company's expectations by delivering the business objectives."